Services
Services we provide
Tailored To Your Needs
At Procursum Medical, we understand the challenges that pharmaceutical and medical devices companies face when expanding into emerging markets, particularly in Latin America. We have successfully managed international operations, from setting up new companies to running well-established businesses; we also understand what makes a strong and collaborative distribution partnership as well as the nuances of acquiring and integrating a local company.
Because we have operated in these markets for so long, we often have built long-term relationships with and have access to key decision makers within local companies, including owners and CEOs. This helps accelerate and facilitate the business development process.
International expansion strategy
Where to go and how to get there? The answer may seem obvious for many companies, but it may not be straightforward. Whether you are expanding out of your home country for the first time or whether you already have a presence in other geographies, a successful international expansion strategy requires dedication and deployment of scarce resources and a long-term commitment. We can support you in the development of your international expansion strategy, from prioritizing your efforts to defining a market entry strategy and detailed execution plans.
Market entry
Many companies have a suboptimal presence in Latin America due to poor understanding of international markets, a lack of focus, inadequate resources needed to manage the business, or having adopted the wrong commercial model. Unfortunately, many companies do not fully exploit the opportunities available in the Latin American markets due to the complexities of entering the market on their own or because they partner with subpar distributors in the region. There is an opportunity cost to this situation. Whether finding local partners or establishing a direct presence, we guide companies through the process while helping them to identify and manage risks and opportunities all the way to final implementation.
M&A advisory
Acquiring a local manufacturer, distributor or service provider can accelerate entry into foreign markets for both pharmaceutical and medical device companies. Local players typically have developed a broad portfolio of high-quality pharmaceutical generics or clinically acceptable, highly tailored products to meet the local needs in the case of medical devices; have aggressive commercial models; have deep relationships with customers and decision makers; demonstrate an ability to attract and retain local talent; and exhibit an agile technical and customer service, but acquisitions can be challenging and fraught with risk. We advise companies looking to enter other markets via acquisitions, from identifying targets to supporting the negotiation and doing due diligence.