boutique consulting firm

International Expansion Advisory for Pharmaceuticals & Medical Devices

We advise pharmaceutical and medical device companies in their international expansion strategies, including M&A, licensing, go-to-market approach, channel selection and execution.

Why You Need Procursum Medical

We Understand and Have Executed International Expansion

The growth drivers for healthcare are no longer the traditional, mature markets in the U.S., the EU, or Japan, but rather the less understood emerging markets, which include Latin America. The developed healthcare markets are highly competitive and well served; future market growth will be either organic or will rely on R&D and technological breakthroughs.

In contrast, the current share of revenue from emerging markets for the med tech and pharmaceutical industries are only in the range of 25% to 30%. Notwithstanding the higher growth opportunity in these geographies, many companies struggle with their international expansion initiatives resulting in suboptimal go-to-market models.

A critical challenge that manufacturers of medical devices and pharmaceuticals in developed countries face when expanding into emerging markets is finding the right approach to go to market from the choices available to them: out-licensing products and technology, partnering with a local distributor, setting up their own legal entities and teams, or acquiring a local player.

Whatever path they choose, manufacturers need to ensure that they have access to solid knowledge of the regulatory processes and major customers in the local market; strong marketing and clinical selling capabilities; and financial strength, all while ensuring compliance with the relevant home country as well as with local regulations. Furthermore, most distributors and local players lack the reach to cover multiple countries, thus compounding the complexity for manufacturers.

International Expansion Strategy

From helping companies to prioritize their efforts to defining a market entry strategy and detailed execution plans.

Market Entry

Whether finding local partners or establishing a direct presence, we guide companies through the process all the way to final implementation.

M&A advisory services

We advise companies looking to enter other markets via acquisitions, from identifying targets to supporting the negotiation and due diligence.

About Procursum Medical

Helping to Advance Healthcare Through International Expansion

Procursum is a Latin word that means “to move forward.” At Procursum Medical, our mission is to support our clients as they move forward with their goals of improving healthcare through a successful international expansion.

We work closely with our clients to bring innovative medical technology and pharmaceutical drugs to new geographies, thus allowing healthcare professionals and their patients to benefit from an expanded choice of therapeutic options.

PRESS COVERAGE

What our clients say about us.

Richard Scott

CFO of Max Enterprise

5/5

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Nicole Sanchez

CEO of Brandco

5/5

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